Cookie Protocol
Last Updated: January 2024
1. Introduction & Scope
This Cookie Protocol explains how Tidyroot ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website focused on insurance analytics and protection in Edmonton, Alberta. As a Canadian entity operating within the province of Alberta, we are committed to transparency and compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) at the federal level and the Personal Information Protection Act (PIPA) of Alberta.
Our mission is to provide Edmonton residents with data-driven insights into insurance without overpayment. To achieve this, we use certain digital tools that require the placement of small data files on your device. This protocol outlines what these files are, why we use them, and how you can exercise your right to privacy.
Strictly Necessary
Essential for the website to function. These cannot be switched off in our systems as they provide security and core navigation features.
- • Session Identifier (Session)
- • Security Tokens (Persistent)
- • Load Balancing (Session)
Analytical/Performance
Help us understand how Edmontonians interact with our insurance risk maps and actuarial data to improve user experience.
- • Google Analytics (2 years)
- • Heatmap Tracking (1 year)
- • Page Speed Metrics (Session)
Marketing & Retargeting
Used to track visitors across websites to display relevant insurance offers based on your Edmonton-specific browsing habits.
- • Meta Pixel (90 days)
- • Ad Services (variable)
- • Campaign Tracking (1 year)
2. What are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Tidyroot) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
3. Legal Basis for Processing
In accordance with the Personal Information Protection Act (PIPA) of Alberta and the federal PIPEDA, Tidyroot processes personal data collected through cookies based on your implied or express consent.
- Necessary Cookies: These are processed based on the necessity to provide the service you requested (website functionality).
- Analytical and Marketing Cookies: These are processed only after you have given consent via our cookie banner or settings. By continuing to use our site after being presented with our cookie notice, you acknowledge our use of these technologies for the purposes described.
4. Third-Party Partners
We may partner with third-party service providers to help us analyze how our site is used and to provide you with targeted insurance information relevant to the Edmonton market. These partners include:
| Provider | Purpose | Link |
|---|---|---|
| Google Analytics | Traffic and behavioral analysis | Privacy Policy |
| Meta (Facebook) | Targeting and ad measurement | Privacy Policy |
5. How to Manage Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the button below or by adjusting your browser settings.
6. Contact Information
If you have any questions about our use of cookies or other technologies, please contact the Tidyroot Data Protection Officer (DPO) at our Edmonton office:
Phone
+1 (994) 678-2696Address
10180 101 Street NW, Edmonton