Privacy Policy

1. Introduction and Scope

Tidyroot ("we," "us," or "our") operates as an insurance information and consultancy provider based in Edmonton, Alberta. We are committed to protecting the privacy and security of the personal information of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data in accordance with the laws of Canada and the Province of Alberta.

Our practices are governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) at the federal level and the Personal Information Protection Act (PIPA) of Alberta at the provincial level. By using our services or accessing our website, you consent to the data practices described in this policy.

2. The Data Controller

Tidyroot acts as the "Organization" or "Data Controller" responsible for your personal information. If you have questions regarding our data management, you may contact our Privacy Officer at:

• Entity: Tidyroot
• Address: 10180 101 Street NW, Edmonton
• Email:
• Phone: +1 (994) 678-2696

3. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Information"). The types of information we collect include:

• Identifiers: Legal name, alias, mailing address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, and phone number.
• Insurance-Specific Data: Information required to provide insurance quotes, including property details, household composition, and existing coverage history.
• Technical Data: Browsing history, search history, and information regarding your interaction with our website, gathered via cookies and tracking technologies.
• Professional Data: Employment status or industry type if relevant to commercial liability assessments.

4. Methods and Legal Basis for Processing

Under Canadian law, we process your data based on Informed Consent. By submitting forms on our site, you provide express consent for us to use that data for the requested purpose. We also process data based on:

• Contractual Necessity: To provide the insurance analysis or quote you have requested.
• Legal Obligation: To comply with record-keeping requirements under Alberta's insurance regulations.
• Legitimate Interests: To improve our website performance, prevent fraud, and ensure network security.

5. Purpose of Data Collection

Tidyroot uses your information for the following purposes:

1. To provide tailored insurance recommendations and risk assessments (e.g., Edmonton flood and fire mapping).
2. To process your inquiries and connect you with licensed insurance adjusters or brokers.
3. To send newsletters or marketing communications (only with your express opt-in).
4. To analyze website traffic and user behavior to optimize our Edmonton-specific insurance tools.
5. To protect against security threats and fraudulent activity.

6. Data Retention and Storage

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under Alberta's PIPA, we ensure that once the information is no longer required, it is either destroyed, erased, or made anonymous.

Data may be stored on secure servers located in Canada or the United States. Please note that data stored outside of Canada may be subject to the laws of those jurisdictions, including the USA PATRIOT Act.

7. Disclosure to Third Parties

Tidyroot does not sell your personal information. We may share your data with:

• Service Providers: IT hosting, analytics (Google Analytics), and email delivery services.
• Insurance Partners: Licensed carriers or brokers in the Edmonton region to facilitate the issuance of policies.
• Legal Authorities: When required by law, subpoena, or to protect the safety of our users and the public.

8. Your Rights under PIPA and PIPEDA

As a resident of Alberta, you have specific rights regarding your personal information:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right of Correction: You may request that we correct any inaccurate or incomplete data.
• Right to Withdraw Consent: You may withdraw your consent for data processing at any time, subject to legal or contractual restrictions.
• Right to Complain: You have the right to contact the Office of the Information and Privacy Commissioner (OIPC) of Alberta if you believe your rights have been violated.

9. Cookies and Tracking

Our website uses cookies to enhance user experience. You can manage your preferences through your browser settings or our built-in cookie management tool. For more details, please visit our Cookie Protocol.

10. Security Measures

We implement industry-standard administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. This includes SSL encryption, firewalls, and restricted employee access to sensitive datasets.